Wednesday, May 21, 2008
Available wherever military-grade weapons and services are sold
I've wondered before why government contractors like Raytheon and BAE advertise: they aren't selling products to consumers, and theoretically the people making purchasing decisions aren't going to base contracts worth billions of dollars on 30-second TV ads. But I think I've found the answer: in case any of their deals come under public scrutiny. Essentially, it's a PR hedge against unflattering information surfacing in the media. The ads both soften up the public, and – I would assume – make media bosses think twice before digging up dirt on their advertisers.